Toby's Estate - Brand Position Videos
Role: Producer, Director and Editor
The story of Toby's Estate began in 1997, when coffee-loving lawyer Toby Smith made a life-changing decision, swapping legal books for coffee cups to follow his passion for his favourite brew. Travelling to some of the most remote corners of the globe, Toby lived amongst the coffee-producing communities, experiencing first-hand the lifelong dedication and hard manual labour that went into growing their exquisite beans
Realising that this world of specialty coffee was at risk of being lost to mass produced alternatives – and driven by a deep respect for the communities who welcomed him in - Toby decided to do it himself.